Finding a fashion house in the middle of South Texas is like finding a Prada store in the middle of the Great Plains. But they exist. And three thousand miles southwest of Seventh Avenue, a family of mavericks is building an unlikely fashion empire.
Every collection includes luxurious fabrics adorned with brand staples like genuine silver buttons, hand embroidery and beading. Creative Director, Cheryl McMullen, along with her team of designers, produce four collections a year. Each one leaves customers astounded at the creativity and brilliance that has defined the brand for a quarter of a century.
The luxury and daring looks that have become a Double D Ranch trademark have continued to define Western fashion and lifestyle and will continue to blaze a trail into the unknown. But the heart of the company will forever remain in the small town of Yoakum, TX.